Mountain View, Calif, June 28, 2023 – BairesDev®, a nearshore software outsourcing unicorn, pivots into a new era as it presents its new look, which reflects its evolution to one of the fastest-growing software development companies and an expert partner trusted by global businesses across the board.
Leaving its historic blue palette behind, BairesDev’s choice of orange as its new primary color embodies its purpose to convey energy and vitality and establish a distinctive brand identity in the tech industry. With a modular approach, the software development company emphasizes the importance of teamwork and collaboration while visually representing real-life scenarios that bring a human aspect to the brand.
“Our brand revamp reinforces how, thanks to our growing team and clients, we have more energy than ever,” said Paul Azorin, CMO and Co-founder of BairesDev. “The simplicity and strength of our new logo, with its two semi-circles, embody the spirit of partnership through movement and a shared purpose. It resonates deeply with our esteemed clients, exceptional talent, and all those joining us on this journey as we establish a distinct brand identity in the tech industry.”
With the campaign “We Are Here,” BairesDev reinforces its promise of being ready to jump-start its clients’ tech projects, helping them achieve their goals with expert outsourced tech talent while moving the world forward with game-changing solutions.
“Our new personality evokes the passion and energy that drives our top 1% tech talent and sets us apart as an expert partner for companies industries-wide,” said Nacho De Marco, CEO and Co-founder of BairesDev. “As we embark on this new chapter, we refresh our brand while keeping our DNA intact. We are proud to remain committed to our innovation, excellence, collaboration, and diversity values, which have honored us with the trust of over 1,000 companies across 100+ industries and a fully remote workforce with over 4,000 talented professionals and millions of applications every year.”
Partners involved in the brand revamp project:
- FutureBrand: rebranding
- Pure: marketing campaign
- Thunder11: PR
- Carvajal PR TEAM: PR
